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We offer
comprehensive search engine optimization services
for serious businesses.
Why Optimize for
Search Engines?
If you want to do serious business online, you can't
afford to ignore search engine marketing. If
your website isn't showing up in the search engines
when a user is searching for your services, you are
losing money. Using amateur search engine
marketers, or do it yourself solutions to save money
accomplishes the opposite. Every day that you
aren't achieving optimum placement you are losing
out on valuable visitors, and new orders.
Advertising is
Expensive - Search Engine Traffic is Free:
If you are spending hundreds or even thousands of
dollars per month on pay per click, or banner ad
campaigns you know that it brings in instant
traffic. That's why we include online
advertising as part of our comprehensive approach to
online marketing. The fact is though, that
many of the visitors to your site aren't going to
make a purchase, or request additional information.
This means that your ROI (Return on Investment) for
PPC or Banner ads is typically poor. Combined
with the fact that most high traffic keywords have
high bid amounts as well, and you soon learn that
you will spend large amounts of money to get very
few purchases.
The more of your
online advertising budget that is spent on effective
search engine optimization, the more visitors you
will have in the long term, and the better your ROI
will be. A properly optimized site will
develop a sustained flow of free customers for many
years to come. When you do PPC, you'll pay for
each visitor you get, and may even pay for the same
visitor (even returning customers) many times over.
Our Approach
Our approach to search engine marketing is simple.
We respect the search engines and give them what
they want. We don't create hundreds of spam
pages to trick the search engines, and we don't use
spam link farming. These may offer a short
term boost, but in the long term they have the
effect of getting you penalized, or even
blacklisted.
Content is King
Effective search engine optimization requires
quality content which will not get you banned from
search engines. Quality content, is content
that is not duplicated on other sites, and which is
useful and informative to visitors that come to your
site. Your content should also help to move
your site's visitors towards making a purchase,
requesting additional information, or otherwise
acting in a way that is beneficial to your overall
marketing plan. Developing quality, content on
an ongoing basis provides new avenues for your
customers to find you, and a free source of traffic
for the long term.
Don't Forget about
Links
Almost everyone is aware of Google's Pagerank by
now. It's difficult to even get listed in any
of the remaining major search engines without
quality inbound links today. However,
attracting quality links to your website is more
difficult than ever. In years past, it was a
common practice to place a link exchange page on
your website, and trade links with everyone that
asked. Then it was abused, and it became known
that search engines were penalizing sites that
traded links. Now it is getting difficult to
get a site to link to your site because they don't
want to lower their page rank. That's why we
have a system for building quality one way links
back to your website through a system of quality
content, and active community involvement.
Contact Us
Are you interested in a long term free supply of
customers for your business?
Call John Kaufman 440-487-1703 to request more
information. |
