We offer comprehensive search engine optimization services for serious businesses. 

Why Optimize for Search Engines?
If you want to do serious business online, you can't afford to ignore search engine marketing. If your website isn't showing up in the search engines when a user is searching for your services, you are losing money. Using amateur search engine marketers, or do it yourself solutions to save money accomplishes the opposite. Every day that you aren't achieving optimum placement you are losing out on valuable visitors, and new orders.

Advertising is Expensive - Search Engine Traffic is Free:
If you are spending hundreds or even thousands of dollars per month on pay per click, or banner ad campaigns you know that it brings in instant traffic. That's why we include online advertising as part of our comprehensive approach to online marketing. The fact is though, that many of the visitors to your site aren't going to make a purchase, or request additional information. This means that your ROI (Return on Investment) for PPC or Banner ads is typically poor. Combined with the fact that most high traffic keywords have high bid amounts as well, and you soon learn that you will spend large amounts of money to get very few purchases.

The more of your online advertising budget that is spent on effective search engine optimization, the more visitors you will have in the long term, and the better your ROI will be. A properly optimized site will develop a sustained flow of free customers for many years to come. When you do PPC, you'll pay for each visitor you get, and may even pay for the same visitor (even returning customers) many times over.

Our Approach
Our approach to search engine marketing is simple. We respect the search engines and give them what they want. We don't create hundreds of spam pages to trick the search engines, and we don't use spam link farming. These may offer a short term boost, but in the long term they have the effect of getting you penalized, or even blacklisted.

Content is King
Effective search engine optimization requires quality content which will not get you banned from search engines. Quality content, is content that is not duplicated on other sites, and which is useful and informative to visitors that come to your site. Your content should also help to move your site's visitors towards making a purchase, requesting additional information, or otherwise acting in a way that is beneficial to your overall marketing plan. Developing quality, content on an ongoing basis provides new avenues for your customers to find you, and a free source of traffic for the long term.

Don't Forget about Links
Almost everyone is aware of Google's Pagerank by now. It's difficult to even get listed in any of the remaining major search engines without quality inbound links today. However, attracting quality links to your website is more difficult than ever. In years past, it was a common practice to place a link exchange page on your website, and trade links with everyone that asked. Then it was abused, and it became known that search engines were penalizing sites that traded links. Now it is getting difficult to get a site to link to your site because they don't want to lower their page rank. That's why we have a system for building quality one way links back to your website through a system of quality content, and active community involvement.

Contact Us
Are you interested in a long term free supply of customers for your business?
Call John Kaufman 440-487-1703 to request more information.