Search Engine Marketing 

A balanced approach to any search engine marketing campaign may include a mix of pay per click (PPC) paid placement, content development, search engine optimization and testing. 

The Problem:  Most companies are spending far too much on paid placement and pay per click advertisements.  PPC is an excellent method of getting your brand in front of customers quickly, but the costs associated with it are continually rising due to increased competition.  In the long term, your success will depend on developing effective methods of bringing customers  to your site for free. 

The Solution:  Search Engine Optimization (SEO) should be a valuable component to your overall online marketing strategy.  Effective SEO brings targeted customers to your website, and doesn't stop when your advertising budget runs out.  Contuious free traffic adds significant value to your brand and can ultimately reduce the overall cost of your marketing campaigns or allow you to reallocate some of your marketing dollars toward other campaigns.

Our  Process:  We will meet with you to discuss your goals, and develop a program to meet them. 

• Develop program goals - PPC / SEO Mix
• Define target markets / ad niches
• Keyword Research
• Develop multiple PPC Ads & test for ROI
• Develop multiple landing pages tested for optimized ROI
• Program testing and follow up

Summary: It is our belief that your search engine marketing strategy should involve a mix of paid marketing and search engine optimization.  We have been involved in SEO since 1998 and have helped many clients develop long term traffic streams.  We'd love to help you develop one too.