What is Internet Marketing?

Internet Marketing can is any activity performed on the internet which is intended to create brand or product awareness, business or consumer leads, or result in web based sales through e-commerce. 

What is different about internet marketing?

Traditional marketing has historically been a one way broadcast type of relationship.  A business defines it's goals, conducts research, and then sets out on a marketing campaign with radio, print and TV ads.  Sometimes there's even some direct mail or telemarketing.  Traditional marketing is effective at reaching large numbers of the public, but it is severely limited in it's ability to reach the most interested customers at precisely the time when they are interested in making a purchase, or learning more about your products. Traditional marketing also introduces a longer time between the advertising purchase, execution and display of the campaign, and calculation of Return on Investment (ROI).  IE: Advertising in print media sometimes has lead times from months to years in advance, and campaigns cannot accurately be assessed for effectiveness for a long time after their execution.  Additionally with offline marketing, you must advertise to much larger segments, broken down by demographics of age, income, location, etc... This results in lower ROI due to wasting your advertising message on large numbers of people that aren't interested just to reach the few that are.

With online internet marketing smaller niches can be reached cost effectively, and mass markets can have customized content, provide instant feedback, and ROI can be assessed quickly.  Marketing campaigns can be planned, designed, executed and assessed within days or weeks.  Ads can be targeted by hobby, or past purchases, not just on demographics.  Companies can run multiple ads, create viral marketing media, and build a relationship with their customers all while testing new messages and measuring ROI.

Internet Marketing Advantages

Internet marketing is relatively inexpensive because you can spend your budget reaching only those that are the most interested in your products and services.  We can also perform detailed analysis of your campaigns to determine your ROI and Cost Volume Profit (CVP).  Almost all aspects of an internet marketing campaign can be measured, tested and tweaked during the campaign in order to maximize it's effectiveness.

Our Internet Marketing Services

We can help design, implement and analyse your online marketing campaigns.  We offer full graphic and web design services, Pay Per Click (PPC) campaign management, Search Engine Optimization (SEO), Campaign analysis, E-commerce and database programming services. 

• Search Engine Optimization
• Search Engine Marketing
• Pay Per Click (PPC) Campaign Management
• Landing Page Creation, Testing, and Analytics
• Special Promotions
• E-Mail Marketing
• Web Analytics
• Copywriting & Content Development